Update Travel with AI, Blockchain, and Local Empowerment
Tourism is entering a transformative era. Faced with over-tourism protests in iconic locations like Venice, Spain, and Greece, the industry is at a crossroads. How do we offer travelers authentic experiences while preserving local culture and easing the burden on communities?
SITEnetwork, powered by cutting-edge AI and blockchain technology, is leading the charge. Its ambitious vision introduces the XPEDITION Token (XPED) to redefine tourism as a sustainable, community-first ecosystem.
A Virtual Renaissance in Edinburgh
SITEnetwork is piloting its concept in Edinburgh, Scotland, focusing on the historic areas around Edinburgh Castle. Unlike traditional projects, SITEnetwork equips locals with tools to create hyper-accurate 3D models of their environments using only smartphones. These models are enriched with cultural narratives and hidden gems, giving communities control over their stories and economic benefits. 
“People crave authenticity,” says Graeme Stevens, Chief Commercial Officer of SITEnetwork. “By digitizing their surroundings, locals retain ownership of their culture while opening new revenue streams.”
Empowering Communities with AI and Blockchain
Through AI, SITEnetwork enhances models with historical insights, imagining how areas once appeared and blending past with present. With decentralized governance, communities decide how to manage and monetize these digital spaces, balancing tourism flows and ensuring economic benefits stay local.
“Over-tourism prices locals out, while under-tourism leaves hidden gems overlooked,” notes Damian Pike, SITEnetwork’s CEO. “Our model bridges this gap, empowering locals to create thriving ecosystems.”
The XPED Token: Tourism’s Universal Currency
Central to this vision is XPED, a blockchain-based utility token enabling seamless transactions between travelers and hosts. XPED lets users book tours, purchase virtual and physical goods, and interact with communities globally without the hassle of exchange rates.
“The XPED token allows locals to monetize their digital creations while enhancing visitors’ experiences,” says Pike.
Scaling Authentic Experiences Globally
Beyond Edinburgh, SITEnetwork aims to replicate its model in destinations like Miami and Venice, supporting both over-touristed and overlooked locations. Partnering with organizations like TravelTech and the United Nations, SITEnetwork is setting a global precedent for ethical tourism.
“This is about solving real-world problems,” says David Sime, SITEnetwork’s Chief Technical Officer. “Our platform isn’t just virtual—it’s a sustainable bridge between travelers, locals, and the environment.”
A Bright Future for Travel
With its private sale of XPED tokens selling out in hours and a public launch on the horizon, SITEnetwork is redefining the tourism economy. For travelers, it offers immersive, equitable experiences. For locals, it secures their place at the heart of tourism. Together, they’re shaping a new era of exploration.
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